Create The Perfect Floral Centerpiece In 7 Easy Steps!

William Ashley Secret Garden Floral Affair Event by Iittala and Alice's Table
William Ashley Secret Garden Floral Affair Event by Iittala and Alice’s Table

I’ve always wanted to learn how to make a beautiful floral arrangement and, this weekend, my wish came true!

As a blogger, I get invited to events throughout the year, but I knew that the William Ashley Exclusive Floral Event would be special. For one, the setting was the new William Ashley customer experience showroom on Toronto’s Mink Mile. With high ceilings, plenty of natural light, and a tea lounge, the new space was perfect for the Secret Garden affair.

The second reason this event was special is that it was hosted by Alice Rossiter Lewis. Alice is the founder of Alice’s Table, a Boston-based business that provides starter kits and support to ‘executives’ who in turn run their own floral parties. Earlier this year, she appeared on Shark Tank and left with investments from both Mark Cuban and Sara Blakely. Alice’s energy is contagious, the pace is perfect, and the end result is a gorgeous and fragrant centerpiece.

Alice Rossiter Lewis of Alice's Table
Alice Rossiter Lewis of Alice’s Table

On Saturday afternoon, I rode the escalator to the second floor of William Ashley’s Bloor Street location and walked past the soft teal chairs in the bright and cozy customer lounge. At the long coffee bar, I enjoyed my English Breakfast Tea in Herend’s Royal Garden teacups (the same pattern gifted to the Duke and Duchess of Cambridge) and admired the long table that was set up for our event. What an inspiring spot, amidst crystal vases and tableware, for an afternoon of floral arranging.

At each blogger’s place stood a 6 inch Kastehelmi vase made by Iittala, the Finnish design house. The Kastehelmi collection is distinguished by raised droplets, named after the Finnish word for ‘dewdrop’. Oiva Toikka, the designer, cleverly added these droplets to hide joint marks and lines. We put on our aprons and got ready to fill our beautiful vases.

As Alice took us through the steps of building our own bouquets, we chatted about each other’s social media accounts and our love for creating content. Bloggers being bloggers, we had our cameras out, taking lots of photos and videos. It’s what we do, and documenting our every move feels most comfortable among fellow bloggers!

Continue reading